Agencies and studios are brands too — and most of them are underselling themselves. This is the work of defining what makes your shop distinct, who your ideal client is, and how to show up in the market in a way that attracts the right work and repels the wrong kind.
Agencies and studios are brands too — and most of them are underselling themselves. This is the work of defining what makes your shop distinct, who your ideal client is, and how to show up in the market in a way that attracts the right work and repels the wrong kind.